Academic and sectoral perspective
Istanbul Gelisim University Rector Prof. Bahri Şahin drew attention to the contributions of the activities organized by the students to the youth in the opening speech. Prof. Şahin explained the comprehensive research and development opportunities offered by the university and emphasized that these supports make significant contributions to the careers of students.
In other speeches, the main theme was the transformation of e-commerce. Aslı Seven, president of the Digital Entrepreneurship and Electronic Commerce Club, stated that the club aims to lead digital transformation by blending academic studies and sectoral experience. Pınar Bacaksız, from the faculty members of the Department of Electronic Commerce and Management, emphasized the importance of digital transformation in the e-commerce world and the opportunities offered to the sector by current trends and technological developments.
IGU Faculty of Applied Sciences Dean Prof. Kamil Kaya, on the other hand, touched on the great impact of technology on digital life and the place of e-commerce today. Prof. Kaya stated that the summit provides an important platform that will shape the future of the sector by giving participants a vision.
E-Commerce experts shared their experience
Murat Erdör, founder of Me Consultancy, discussed the strategies of being successful in the sector and the foundations of sustainable growth with his presentation titled “To be successful in e-commerce: Is it a dream?” Erdör emphasized that the right strategies and innovative approaches are the key to success.
Kriko founder Uğur Eskici mentioned the importance of SEO management in increasing the visibility of e-commerce platforms in the digital world. Eskici shared the competitive advantages offered to businesses with effective search engine optimization techniques and application examples.
At the closing of the panel, the Founder of Innovative 360 Agency Ulaş Gökhan Gümüş explained the integration of digital marketing and artificial intelligence. Gümüş explained in detail the impact of artificial intelligence technologies on digital marketing strategies and the innovations that they will bring to the sector in the future.
Digital marketing and E-Commerce dynamics are discussed
In the afternoon session, influencer Jel Founder Canan Ulugöl explained the role of influencer marketing strategies in the e-commerce world with concrete examples. Ulugöl emphasized the power of social media platforms and the effect of influencer collaborations on increasing brand awareness.
Eda Sevaioglu Tan, founder of DijiMar Consultancy, shared the subtleties of being successful by explaining the "mathematics" of e-commerce.
The summit closed energetically with a live music event organized by Istanbul Gelisim University Music Club. Participants completed the event with both sectoral knowledge and a pleasant atmosphere.
